Jeff Hayzlett, former CMO of Kodak and author of bestselling book, The Mirror Test kicked off day one of the Digital CMO Summit as the keynote speaker. His booming voice and commanding presence captured attendee’s attention and left a lasting impression. Jeff focused on the challenge of transforming Kodak from “your mother and father’s brand” to be younger, cooler and edgier.Â There is a lot to learn from Jeff’s blended approach to marketing and his philosophy that in order to evolve in the digital world we need to take more risks in order to succeed.
Check out Jeff’s video clips to find out:
- Why he is replacing the traditional 4 P’s with the 4 E’s
- What is the new definition of ROI and what metrics do all marketers need to focus on?
- Why is Jeff one of the top 10 C-level twitterers in the world?
- What is the “118”?
- And what liquid is more expensive than oil, penicillin and human blood combined? (Bet you won’t guess that one!)
Hear Jeff’s take on the Big Brand Theory and how Kodak went digital to revitalize its brand online on our youtube channel.
Kristen Renda serves as Marketing Manager for Compete. Since joining the company in 2008, she has been fully immersed in all aspects of Compete’s marketing programs; developing and executing both online and offline campaigns. Most notably, she plans and manages all company events including the annual Digital CMO Summit.