What could be better than a fresh donut covered in chocolate frosting with rainbow sprinkles (a personal favorite) on a Friday afternoon? A FREE donut covered in chocolate frosting with rainbow sprinkles on a Friday afternoon. Friday, June 4th, was National Donut Day. Dunkin Donuts and Krispy Kreme participated in giving away free donuts for the day. Twitter and Facebook were feeling the effects on their websites similar to that of a sugar high-lots of excitement, tweets, blog posts, likes and fans galore. Who doesn’t love free stuff?! And I’m sure that Dunkin Donuts and Krispy Kreme loved the buzz.
But what does it mean for the web?
Well, krispykreme.com and dunkindonuts.com have very obvious differences in traffic, unique visitors, etc. But on National Donut Day, they both had something in common: increased Daily Attention. Unfortunately, the attention is short-lived. We saw a significant spike in Daily Attention for both websites, followed by a return to normal daily metrics soon after.
Like a sugar high, Daily Attention for Krispy Kreme and Dunkin Donuts was short lived after Free Donut Day. The buzz was fun, but lacked longevity.
As the Online Marketing Specialist at Compete, Karen Costa specializes in the day-to-day online marketing functions for Compete.com-paid search, email marketing, social media, affiliate, etc. Before Karen joined the Compete team she was an online marketing coordinator for Bliss Spa and then worked for a couple of start ups. Karen says, "I'm not sure what I want to be when I grow up!" Find Karen on Twitter as vanillabean45 or connect with her on LinkedIn at http://www.linkedin.com/in/karencosta