Poken Takes Poking Offline

According to TechCrunch Europe, self proclaimed "˜social business card‘ startup, Poken, just received a $1.8MM investment from Swisscom. Obviously, this means there is hope for good things out of this unique social networking product.

Poken offers a few different devices for sharing your social network user names, along with traditional contact information, when meeting face to face. I had the opportunity to use the Poken Pulse while at the Omniture Summit in Salt Lake City, Utah this past March. Each conference attendee received one of these nifty devices. To share information, you simply hold your Poken to someone else’s, wait for a green light, and viola, your information is exchanged.

While at the conference, my Poken made it incredibly easy to gather the contact information of peers, prospects, and clients (so long as they logged on to Poken.com to create a profile and synced their Poken device with their profile – there is definitely and opportunity to improve here). Since the beginning of 2010, Poken has definitely been making some noise and attracting eyeballs.

While trying to bridge real world and online interactions through social networks seems like a daunting task, Poken may be just the company to do it. For more on Poken, visit www.poken.com.

About Drew Fortin:
Drew is responsible for strategy and execution of marketing initiatives for Compete.com, including affiliate, blog, email, lead generation, paid search, and social media. Before Compete, Drew worked for office supply giant, Staples, Inc. where he had the opportunity to manage multiple online marketing channels for Staples.com, including affiliate, SEO/SEM, and comparison shopping engines. Follow Drew on Twitter or link him on LinkedIn.