Yesterday, Compete released its ranking of the top college sports-related content and search terms for March 2010. March Madness is always a boon for the sports category, and this year’s Cinderella stories and major upsets continued the trend. In fact, Compete’s college sports category recorded a bigger jump in March than “shopping blogs” and “business blogs,” rising 84 percent over the prior month and pulling in more than 10 million UV’s. Enticing fans by offering live streaming games online, NCAA.com beat out news sites such as Bloomberg.com and businessweek.com for UV’s, realizing a remarkable 982 percent traffic increase over the prior months. Riding this wave of interest were individual college and university sites, such as sienasaints.com and smcgaels.com, undoubtedly a result of people looking for help filling out their tournament brackets.
Drew is responsible for strategy and execution of marketing initiatives for Compete.com, including affiliate, blog, email, lead generation, paid search, and social media. Before Compete, Drew worked for office supply giant, Staples, Inc. where he had the opportunity to manage multiple online marketing channels for Staples.com, including affiliate, SEO/SEM, and comparison shopping engines. Follow Drew on Twitter or link him on LinkedIn.