The Compete Online Shopper Intelligence study provides powerful insight into the complete online shopping experience. For more consumers insights, please contact Debra Miller at firstname.lastname@example.org for more information.
Through policies as simple as in-store returns for online purchases to more sophisticated tools like mobile shopping apps, retailers are working towards breaking down the barriers between offline, online, and mobile shopping. And it is a good thing retailers are working on these initiatives, because the latest Online Shopper Intelligenceâ„¢ study finds that consumers are demanding a smoother cross-channel experience. Consumers do not differentiate between sales channels and are increasingly utilizing offline and online data when shopping, regardless of the medium used to ultimately purchase the items.
- 29% of consumers indicated that they are extremely or very likely to research products online before purchasing them in a store.
- 53% of respondents said an in-store return option would increase their likelihood to purchase online.
- More than half of respondents said they at least occasionally chose the "˜ship to store’ option for their online purchases.
- 44% of smartphone users (as reported by the Smartphone Intelligenceâ„¢ survey) have downloaded a shopping application to their phone
- 44% of smartphone users (as reported by the Smartphone Intelligenceâ„¢ survey) review product descriptions on their phone while shopping in a store; the same percent conduct instant price comparison in a store
Debra Miller Arbesman is senior associate, retailer and consumer products at Compete, a Kantar Media company that helps brands improve their marketing based on the online behavior of millions of consumers.