Facebook’s new platform is turning the heads of publishers everywhere.Â Facebook CEO Mark Zuckerberg introduced Open Graph at Facebook’s F8 developers conference in San Francisco.Â By adding one line of HTML to their sites, publishers will be able to serve relevant content based on the the users’ Facebook profile (so long as the user is logged into FB at the same time).
Although it’s primary intent is to provide a seamless web experience while a users jumps from website to website, Open Graph could mean huge things for online advertising.Â This shows the potential for one of the Internet’s largest online properties to also become one of the Internet’s largest advertising players.
Drew is responsible for strategy and execution of marketing initiatives for Compete.com, including affiliate, blog, email, lead generation, paid search, and social media. Before Compete, Drew worked for office supply giant, Staples, Inc. where he had the opportunity to manage multiple online marketing channels for Staples.com, including affiliate, SEO/SEM, and comparison shopping engines. Follow Drew on Twitter or link him on LinkedIn.