March is a big month for sports, with the drama of the NCAA Tournament plus MLB excitement as a new baseball season kicks off. In March, three of the Compete 250 sites with the greatest month-over-month (m-o-m) changes were, not surprisingly, sports related.
NCAA.com and cbssports.com grew 982% and 121%, respectively, m-o-m in March. Also, NCAA.com’s March Madness on Demand, which streams live video of every game from the NCAA Tournament, attracted nearly 3 million Unique Visitors in March.
Signs of Spring were in the air in March, and so was baseball. Major League Baseball returned with a crack of the bat as players arrived for Spring Training and a new season on the field. In March, Unique Visitors to mlb.com increased 44% month-over-month as fans rushed online to get the latest news coming out of their team’s camp.