With the Winter Olympics finally at a close it’s interesting to look back over the top referral analytics metrics over February. It seems that NBC did a good job of branding the ceremony as the bulk of referring keywords to nbc.com included "NBC" in the search. Referral analytics for sports.yahoo.com/olympics and espn.go.com/Olympics told a slightly different story, with people most interested in the athletes themselves. Both Lindsey Vonn and Shaun White topped search queries often directly associated with individual athletes success and misfortunes, popular terms include: "Lindsey Vonn", "Johnny Weir", "Olympic death", and "Shaun White snowboarding accident". For more in depth analysis, take a look at the full lists.
Lindsey Mark works in Client Relations at Compete and is responsible for the strategic development of client retention and support policies for compete.com, with a focus on education and training efforts. She graduated from Rochester Institute of Technology in Rochester, NY so she's a certified technology junkie and open source advocate. When she's not thinking about marketing or training digital 007's at compete, she's doing yoga & blogging about gluten-free diet and lifestyle. Find Lindsey on Twitter as @linji, Google Plus as Lindsey Mark or connect with her via LinkedIn.