Monthly Archives: March 2010

Automotive Leads Are Not Always a Leading Sales Indicator

The automotive industry is unique in many ways; most notably it trails almost every other consumer market in influencing people to actually buy online.  From our vantage point, here are the five biggest differences and their implications (hint: dealers have something to do with it):

Smartphone Owners: A Ready and Willing Audience

Compete will be at CTIA Wireless 2010 and is emceeing the Mobile Marketing & Advertising special session for agencies and brands to learn more about the burgeoning mobile channel on March 22nd. If you would like to set up a meeting with Compete during the show, please email Danielle Nohe at Years ago, when smartphones were introduced to the market, they were promoted as devices to help the busy,

Lost Bookings Where Are You?

Marriott, Choice or IHG — who’s better?  The answer depends on what you’re measuring.   Compete investigated the extent to which these three hotel chains are capturing bookings vs. losing out to the competition.   We compared these three chains because they are industry leading brands, and collectively have properties ranging from economy and limited service, all the way to luxury and full service. First we measured overall site traffic and booking

Do You Groupon?

In recent months, I’ve noticed the term "groupon" creeping into conversations with increasing regularity. The term comes from, a website devoted to offering a new deal each day and built around the tagline of "collective buying power." The site is targeted to various cities across the country, and each day features a steep discount at a local establishment. In order for the groupon to be activated for that day,

Join Compete and CTIA at Mobile Marketing & Advertising special session during CTIA Wireless 2010

In three weeks, the wireless industry will convene in Las Vegas for CTIA Wireless 2010, taking place March 22nd through March 25th. Traditionally, our show is one of the largest in the industry with tens of thousands of attendees, over 400,000 square feet of exhibits and international participation from over 100 countries. The conference gives attendees the opportunity to learn about the latest technologies, discuss industry trends and receive tips

House of Blues Boston: Traffic Analysis of the World’s Most Popular Club

I came across an article recently stating that the House of Blues in Boston sold more concert tickets than any other club in 2009. This is an amazing feat, as the location’s first event open to the public was on February 21st. The Boston Globe’s James Reed reported that the House of Blues hosted nearly 250 shows in 2009, and while it may have not been the most profitable club

There’s a Plan for That

During the holiday season, VZW launched an assault on AT&T with its "There’s a Map for That Campaign".  The campaign, mocking the "˜There’s an App for that’ phrase used by Apple to advertise the iPhone, focused on AT&T’s lack of nationwide 3G coverage as compared to VZW’s.  AT&T of course couldn’t take that sitting down, and launched a counter attack hailing the advantages of the AT&T network as a whole

Four Reasons Marketers Need a Panel to do Attribution Modeling

There’s a lot of buzz about "attribution modeling" in the online media world right now.  There’s also a lot of confusion about what it is, how to do it, and what it’s worth.  If we can make one small and succinctly stated contribution to the discussion of "˜how’, it’s this: having access to an online panel makes it a heck of a lot easier to do it well. For context,

Compete Meets Omniture – New Integration Announced

I am pleased to be writing this post from the Omniture Summit in Salt Lake City, Utah where you can meet some members of the Compete team at the Partners Showcase at booth 105. This morning, Compete announced an exciting partnership with Omniture, the leading provider of online business optimization software, to help marketers more efficiently analyze and take action on new online insights.  By integrating Compete’s Web-wide competitive intelligence

Even Brand Marketers Need to Take Behavioral Data into Account

Last week I attended a day of discussion on online measurement at OMMA Metrics & Measurement conference in New York City. The opening keynote came from John Burbank, the CEO of Nielsen Online. His impressive resume includes CMO at AOL, VP of Marketing at AT&T/Cingular and Brand Management at P&G. Coming from a history of building well known brand names, his view of online advertising was partial towards brand marketers.

Who Else Wants Free Pancakes?

A few weeks ago, the team made an impromptu lunch trip to the local IHOP.  I’m normally not the type to eat breakfast food at lunch, but since IHOP was giving away free pancakes, I caved.  On February 23rd, IHOP’s National Pancake Day, the restaurant gives out a free short stack of pancakes to each customer, and in return, it asks each pancake eater to consider making a charitable