March Madness Goes Online

March might be my favorite month:  The first day of spring, baseball’s spring training, meaningful NBA games, and *VERY* meaningful NCAA games.

Even more so than the Super Bowl, March Madness excites people of all walks.  People who you never heard mutter anything about sports, other than the color of their "outfits" or uniforms seem to enter a pool and fill out a bracket with their picks.  Often times some of these people are even known to select the winning team based on logic such as "I know someone who went to school there" or even "Of course I picked Northern Iowa over Kansas — obviously a Panther would beat a Jay Hawk!"

It seems everywhere you went on Thursday and Friday, someone was online checking the scores or watching the games, so I wanted to look at which sites benefit the most from this annual love affair.

Below is a chart showing the daily reach of five different web sites:  CBS Sports, ESPN, NCAA, Sports Illustrated/CNN and Yahoo! Sports.

Daily reach is defined as the number of people that visit a website as a percentage of all U.S. Internet users online.

Of course, how many people are coming to the site is one thing, and certainly the NCAA web site, and CBS Sports seem to be 2 of the most popular sites for this hoops hysteria, but what is really fascinating is the amount of time we are working spending on these sites!  Below is a similar chart showing daily attention (a time metric) on these sites.

It truly is madness when more people are going to web sites like NCAA.com than either Yahoo Sports, or Sports Illustrated/ CNN, let alone spending nearly twice the amount of time!  Who had that in their bracket?!!