Here at Compete, we spend a lot of time and energy on the data methodology behind our panel. We also get questions from our customers and partners about the panel, as well as how we get to the metrics that really matter to online businesses. With that, we’re happy to announce the release of our new Compete Data Methodology white paper. In it, you’ll find information on:
- Our multi-source panel approach
- Our unique people calculator
- Our normalization techniques
- Our online metrics
We hope this will prove to be an invaluable tool in understanding why we believe Compete’s panel is second-to-none in the industry.
Click here to download the whitepaper.
Damian Roskill is the Managing Director of Marketing at Compete. Before Compete Damian was head of products for a video start-up and has worked in start-ups for most of his career. Damian's career aspiration is to be at one with the advertising universe. Damian can be found on Twitter as Droskill, or connect with him on LinkedIn at http://www.linkedin.com/in/droskill