Monthly Archives: February 2010

Race to the Finish: NBC Stakes its Claim to the Olympics Online

When I last posted, the world was eagerly awaiting the Opening Ceremonies of the 2010 Winter Olympic Games and I was tracking online performance of two major websites for these Games: NBCOlympics.com and Vancouver2010.com. Even though that was less than two weeks ago, it seems a lot has changed. To be fair, I’m not exactly picking up where I left off. Last time I used monthly unique visitor metrics to

Compete Ranks Top Sites for January 2010

Today, Compete released its ranking of the top 50 Web sites for January 2010. At the category level, tax and travel Web sites saw the most dramatic traffic increases in January 2010. The top five fastest growing Web sites in January were tax related, while five of the top 20 high-growth sites were dedicated to travel. In aggregate, the top travel sites attracted more than 21 million unique visitors (UVs),

Newcomers up for Tough Competition in the Agent Space

From new phones with endlessly expanding capabilities (digital camera, turn-by-turn navigation) to new functions one can perform from their device (set my DVR to record the latest episode of House), the world of wireless products and services never ceases to amaze me.  As our wireless phones continue to morph into versatile "do-it-all" gizmos, the options for purchase continue to change as well. Agent sites (i.e. independent, 3rd party retailers) are

Newcomers up for Tough Competition in the Agent Space

From new phones with endlessly expanding capabilities (digital camera, turn-by-turn navigation) to new functions one can perform from their device (set my DVR to record the latest episode of House), the world of wireless products and services never ceases to amaze me.  As our wireless phones continue to morph into versatile "do-it-all" gizmos, the options for purchase continue to change as well. Agent sites (i.e. independent, 3rd party retailers) are

Online Shopper Intelligence Study Released

The Compete Online Shopper Intelligence study provides powerful insight into the complete online shopping experience.  For more consumers insights, please contact Matt Pace at mpace@compete.com or Debra Miller at dmiller@compete.com for more information. From instant price comparisons, to first hand consumer reviews, to video demonstrations, shoppers have a plethora of information about any product only a click away.  And indeed, consumers are taking advantage of this wealth of information.   For

Sears: Leading Retailer, Brand or Both?

A recent article about Sears in the WSJ ("Sears Scrambles Online for a Lifeline") got me thinking about all their recent initiatives in the online channel like opening of Sears.com to other merchants and building community with Mysears.com and Facebook. But perhaps it’s also time to better leverage the brand as many analysts have suggested. The name Sears still invokes a lot of historical branding good-will with consumers. I know

People Love Free Pants!

During last week’s Super Bowl, one of the Dockers commercials featured a parade of pantless men marching through a field while cheering "I wear no pants!"Â  At the end of the commercial there was a call to action for men to "wear the pants" and to visit the site for a chance to receive a free pair of pants.  Not surprisingly, there was an immediate online response to this commercial.

We’re Number Two! Facebook moves up one big spot in the charts

January data just went live on compete.com, and perhaps the biggest story to hit the airwaves is a changing of the guard at the top of the Internet food chain. Indeed, Facebook has surged past Yahoo as the number two most popular site in the U.S., drawing nearly 134 Million Unique Visitors in January, 2010. It’s been two full years since we’ve seen a shakeup at the top — In

January Fast Movers

January data is live on Compete.com we’ve ranked that fastest moving websites and fastest moving industry categories by increases in unique visitors. Fastest moving websites: It’s that time of year again and everyone has taxes on the brain. As a result a majority of the top growing websites in January were related to tax filing, tax services and software. Taxact.com experienced the largest growth with 6.86 million unique visitors in January

Study Finds Link Between Brand Building and Search

NEW YORK Feb 9, 2010 "” Initial research conducted by Wunderman, BrandAsset® Consulting, ZAAZ and Compete has found that the search engine consumers use to find a brand’s website impacts their perception of that brand and impacts their decisions made while they’re on the site. "Search begins with the choice of search engine," said David Sable, vice chairman and COO of Wunderman, one of the companies involved in the research.

Compete’s Audience Profiles help you target your ideal customer

Next Thursday, Eric Austrew, Product Manager of Compete.com, will present  a webinar called Know Thy Audience – Using Compete’s Audience Profiles to target your ideal customer. In his presentation, Eric will address the ongoing issues both publishers and advertisers face when trying offer or buy media placements based on audience measurement and standard demographic data. By gaining audience insights through comprehensive tools, like Compete’s Audience Profiles, marketers can discover the