Compete and Fox Audience Network Partner
First of its kind Audience Profiles now available through Compete
On Monday, Compete and the FOX Audience Network (FAN) debuted a comprehensive audience insight service. Publishers and advertisers now have the ability to dissect their website’s audience composition and use these insights to develop highly targeted marketing strategies to reach their ideal customer.
Compete PRO Provides Demographics
Site Profiles enhanced with Compete Demographics
Compete PRO now includes Compete Demographics. Using its proprietary panel of over 2MM US internet users and new technology, Compete is able to provide age, income, and gender compositions for over 50,000 websites. This includes an industry-first historical view of a website’s audience composition looking up to two years back.
Compete Demographics are part of Site Profiles on compete.com and are available exclusively to Compete PRO Advanced and Enterprise subscribers.
Compete Demographics lets PRO subscribers:
- Discover the demographics of over 50,000 websites
- Target new customers and enhance marketing campaigns
- Track up to 2 years of changes in historical audience composition for them and their competitors (an industry first!)
Compete’s new audience measurement offerings bring a deeper understanding of audience composition, preferences, and behaviors to the forefront. Between Compete Audience Profiles and Compete Demographics, site owners can be smarter about how they communicate with their audience, making it easier to create targeted content and optimize their customer acquisition strategies.
Drew is responsible for strategy and execution of marketing initiatives for Compete.com, including affiliate, blog, email, lead generation, paid search, and social media. Before Compete, Drew worked for office supply giant, Staples, Inc. where he had the opportunity to manage multiple online marketing channels for Staples.com, including affiliate, SEO/SEM, and comparison shopping engines. Follow Drew on Twitter or link him on LinkedIn.