Monthly Archives: January 2010

The Nexus One — Google’s Next (But Likely Not Final) Frontier

CES 2010 has come and gone, but perhaps the biggest consumer technology announcement that week came before CES even kicked off, with the announcement of Google’s Nexus One on January 5th. This new device ensured that the Google brand would be in the CES news coverage all week long.  Nice job grabbing some attention early! However, not all of the initial news was promising for Google and the Nexus One. 

Search is Integral to Driving a Wave of Cruise Bookings

We’re at the height of the 2010 cruise wave season and there is still time for marketers to squeeze out incremental bookings by tweaking their online strategy. Last week, Compete and Google co-presented a webinar based on a recent study of online cruise shoppers and bookers. Using Compete’s dataset of the online behaviors of 2M US consumers, the study examined the online travel-related behaviors of people who visited a cruise

Compete’s CMO on Audience Insights, Not Audience Measurement

On 1/26, Compete’s CMO,  Stephen DiMarco, posted a blog on Media Post’s Online Metrics Insider about how  “the precision of online media is both a blessing and a curse for marketers. Left unchecked for way too long, online advertising has been overrun by tactics and success measures that are singularly suited for direct marketers and are not so effective for brand builders.” Read DiMarco’s full post.

Consumers Slow to Embrace Social Media As Shopping Resource

The Compete Online Shopper Intelligence study provides powerful insight into the complete online shopping experience. Please contact Matt Pace at or Debra Miller at for more information. According to a 2008 Rosetta study, in April of 2008, less than 1/3 of US e-retailers had a Facebook page.  By November 2008, that number had doubled.  Last quarter, Softpedia reported that 86 percent of US online retailers have a Facebook

Online Food Fight: Scripps vs. Cablevision

So, BC, or Before Compete, I worked for a large Media company in their Distribution Group. Therefore, I was not overly surprised when I received a News alert on New Year’s Day telling me "Scripps Networks Pulls Channels from Cablevision Systems." Surely, however, the 3+ million New York, New Jersey and Connecticut Cablevision subscribers were much more surprised when they tried to turn on the popular Scripps Networks “Food Network

List of Top 50 Websites in December 2009

Last week, Compete released its ranking of the top 50 Web sites in December 2009. During the final month of the year, winter weather blasted the country and drove holiday travelers into an online tailspin.  In fact, six of the top 20 highest growth Web site categories in December were travel and weather related.  The airport travel category, which includes sites like and, attracted 40 percent more unique

Setting My Sights on Site-to-Store

Our blog has looked at the advantages of offering a site-to-store shipping or pickup option before. Back in July we discussed cross channel retail enabling consumers a consistent experience across offline and online channels as well as the marvel of being able to receive items in store within hours.  Last week, we reported on the centrality of free shipping to consumers as the #1 decision making criterion when shopping online.

Compete Now Offers Audience Insights!

Compete and Fox Audience Network Partner First of its kind Audience Profiles now available through Compete On Monday, Compete and the FOX Audience Network (FAN) debuted a comprehensive audience insight service. Publishers and advertisers now have the ability to dissect their website’s audience composition and use these insights to develop highly targeted marketing strategies to reach their ideal customer. Compete Audience Profiles are available to anyone with a free MyCompete

Can shipping costs affect online sales?

If this past holiday’s trend is any indication, consumers love free shipping.  But to what extent do shipping costs actually factor into a consumer’s decision to purchase online?  A fair amount, according to the most recent Compete Online Shopper survey. A main finding of the study is that shipping costs not only weigh heavily on consumers’ decision to purchase products online, but it also impacts consumer satisfaction.  E-commerce is all

My 10 year MSN Hotmail anniversary and what it means to Gmail

Well The day has finally arrived, while I am only months away from my 10 year high school reunion. My latest accomplishment pales in comparison. Today marks the 10 year anniversary of my active relationship with (please hold your applause to the end). Flying the face of a time where email was based on POP3 and ISPs, before exchange servers brought email dangerously close to the finger tips of

World War 3G

Verizon Wireless brought out the big guns this holiday season.  In October, Verizon Wireless began to run its series of "there’s a map for that" television ads claiming it has 5 times more 3G coverage than AT&T.  But that wasn’t the end of it.  With the Motorola Droid being released in November, it also took a stab at the iPhone with its "iDon’t" ads describing what the iPhone can’t do,