Yearly Archives: 2009

Travel Industry Rebound Based on Site Traffic

Compete recently led a workshop at the PhoCusWright conference in Orlando, FL that provided a high-level pulse on the travel industry’s level of recovery based on data through September 2009*. One of the conclusions was that different travel categories (hotel, cruise, air, car rental) have recovered at different rates. The analyses were based on the number of visitors to sites in aggregate that represent those industries (suppliers and category-specific sections

Comcast Acquires NBC and 30 Million New Online Consumers

Comcast’s $30 billion acquisition of NBC | Universal, announced on December 2nd, has drawn interest from Washington regulators, concern from NBC employees, and speculation from bloggers about how the deal will affect others in the industry. Here at Compete our first thought was "wow, that’s a lot of web traffic!" Looking at 54 leading web properties, such as,, and* that are owned in whole or in part

Insurance Advertising: A Q&A with Jon Swallen, SVP Research TNS Media Intelligence

Compete recently caught up with Jon Swallen, SVP Research, at TNS Media Intelligence, which like Compete, is in the TNS Media group of companies. At TNS MI he oversees the methods and procedures used to measure advertising activity and mines the TNS MI database to produce insights on a wide range of topics relating to the advertising marketplace. He is a sought-after source and expert, and is frequently quoted in

Wireless Shoppers and Social Networking

Those of us that spend hours, minutes, or even seconds a day online are almost certainly familiar with at least one social networking site and the volume of word-of-mouth marketing that occurs on them.  Social Networking sites are bucking the label of "just a fad" by continuing to grow at high rates.  According to, Facebook is the #3 site on the web (behind and, with 202% growth

What’s in store for the B Car segment in 2010?

In 2010 the compact "B Car" segment will see new entries such as the Mazda2 and the Ford Fiesta. Both cars are expected to infuse energy into their brand portfolios and provide a much needed appealing small car to their respective lineups and echo similar launches from Toyota, Nissan, and Honda. These are global models so their launch in the US will also help spread their development costs over a

Walmart and Battle for Online Supremacy

The 2009 holiday shopping season is shaping up to be the battle of retail’s two titans:, the largest online retailer vs. Walmart, the world’s largest brick and mortar retailer.   For years, at least online, this has hardly been a contest, with Amazon leaving all rivals in its ever growing wake.  This year, however, Walmart has taken significant steps to compete head on with Amazon.

YouTube is Where the Movie Watchers Are

Warner Brothers recently released the movie about a well known children’s story called Where the Wild Things Are.  This movie is based on a popular book written by Maurice Sendak that has sold over 19 million copies worldwide since it was first published in 1963.  In the months leading up to the theatrical release, Warner Brothers used various forms of advertising to promote the movie.  Based on Compete’s data, traffic

The Death of Newspapers or the Rise of Reddit?

The Death of Newspapers or the Rise of Reddit? TechCrunch recently pointed out that "Google’s Got Some Suggestions" about what Newspapers are:

Photo Op

Tis the season for your photo to be printed on everything from a card to a calendar to a mug and dispersed to loved ones across the globe. Reflecting the rest of the retail market, the online photo services market garners much of its traffic and revenues in the last quarter of the year.  Shutterfly for example, reported 50% of its annual earnings in Q4 2008 alone. A snapshot of

2009 Holiday Shoppers take to The Web

Since the summer, analysts have been predicting record low holiday spending. In response, retailers have been promoting special sales since before Halloween. JC Penny, Target, and Overstock are among several retailers to offer daily deals to entice shoppers each day. Sears and Toys "R" Us released their Black Friday ads in October in order to whet consumers’ appetites early. A quick look at search traffic reveals extremely fierce competition for

October search term biggest movers are here!

October search term biggest movers are here! What terms drove the greatest query volume spike? Let’s take a look at some of the fastest growing terms since this time last year to get a better idea of the trend in consumer search interest.