Monthly Archives: December 2009

Travel Industry Rebound Based on Site Traffic

Compete recently led a workshop at the PhoCusWright conference in Orlando, FL that provided a high-level pulse on the travel industry’s level of recovery based on data through September 2009*. One of the conclusions was that different travel categories (hotel, cruise, air, car rental) have recovered at different rates. The analyses were based on the number of visitors to sites in aggregate that represent those industries (suppliers and category-specific sections

Comcast Acquires NBC and 30 Million New Online Consumers

Comcast’s $30 billion acquisition of NBC | Universal, announced on December 2nd, has drawn interest from Washington regulators, concern from NBC employees, and speculation from bloggers about how the deal will affect others in the industry. Here at Compete our first thought was "wow, that’s a lot of web traffic!" Looking at 54 leading web properties, such as,, and* that are owned in whole or in part

Insurance Advertising: A Q&A with Jon Swallen, SVP Research TNS Media Intelligence

Compete recently caught up with Jon Swallen, SVP Research, at TNS Media Intelligence, which like Compete, is in the TNS Media group of companies. At TNS MI he oversees the methods and procedures used to measure advertising activity and mines the TNS MI database to produce insights on a wide range of topics relating to the advertising marketplace. He is a sought-after source and expert, and is frequently quoted in

Wireless Shoppers and Social Networking

Those of us that spend hours, minutes, or even seconds a day online are almost certainly familiar with at least one social networking site and the volume of word-of-mouth marketing that occurs on them.  Social Networking sites are bucking the label of "just a fad" by continuing to grow at high rates.  According to, Facebook is the #3 site on the web (behind and, with 202% growth

What’s in store for the B Car segment in 2010?

In 2010 the compact "B Car" segment will see new entries such as the Mazda2 and the Ford Fiesta. Both cars are expected to infuse energy into their brand portfolios and provide a much needed appealing small car to their respective lineups and echo similar launches from Toyota, Nissan, and Honda. These are global models so their launch in the US will also help spread their development costs over a

Walmart and Battle for Online Supremacy

The 2009 holiday shopping season is shaping up to be the battle of retail’s two titans:, the largest online retailer vs. Walmart, the world’s largest brick and mortar retailer.   For years, at least online, this has hardly been a contest, with Amazon leaving all rivals in its ever growing wake.  This year, however, Walmart has taken significant steps to compete head on with Amazon.

YouTube is Where the Movie Watchers Are

Warner Brothers recently released the movie about a well known children’s story called Where the Wild Things Are.  This movie is based on a popular book written by Maurice Sendak that has sold over 19 million copies worldwide since it was first published in 1963.  In the months leading up to the theatrical release, Warner Brothers used various forms of advertising to promote the movie.  Based on Compete’s data, traffic