Monthly Archives: December 2009

Pepsi Smartly Shifting Ad Dollars Online

As we approach the New Year, we are also approaching an important date in the world of football, Super Bowl XLIV.  Next year’s Super Bowl is just about six weeks away and NFL players are still battling their way to see which 2 teams will make it to Miami on February 7, 2010.  But already advertisers have made their decisions about advertising in the big game.  Last week, Pepsi made

HAPPY HOLIDAYS! November search term biggest movers are here!

What terms drove the greatest query volume spike? Did the holiday season affect consumer search terms? Let’s take a look at some of the fastest growing terms since this time last year to get a better idea of the trend in consumer search interest.

Retailers Don’t Take A Holiday

The Compete Retail 200 Report contains monthly data on eCommerce categories and sites, similar to the preview data provided here. If you would like to be added to its distribution, please email Matt Pace at or Dillon McGovern at With only days left until the end of the retail’s biggest season, there are few opportunities remaining to draw consumers to the checkout line. With improved product viewing and

Why Men Won’t Have to Ask For Directions Ever Again

Compete will be at CES 2010 sharing additional and complementary data to what you’ll read below. If you would like to set up a meeting with Compete to discuss, please email Danielle Nohe at or Greg Carter at When I first purchased my original iPhone in 2007, I was a lot more excited about having a full web browser, iPod and access to my email all as part

Amazon in December – 2009 vs 2008

Last year, Compete published an analysis of both Amazon and of 10 retailers heading into December. We thought it was time for an update. Like last time, we were looking to understand whether or not consumers are back spending. The analysis focused on a single question as a proxy for online consumer spending in general: are online retailers ahead of or behind last year’s pace? This year we’re going to

The App War is Brewing: What Google’s Nexus One Really Means

Compete will be at CES 2010 sharing additional and complementary data to what you’ll read below. If you would like to set up a meeting with Compete to discuss, please email Danielle Nohe at or Greg Carter at Google announced its mobile phone, the Nexus One, on Tuesday, December 15th and as one website put it "the world went crazy". The industry is all abuzz talking about what

Start-up Watch: Typepad vs. Tumblr

Back in November, Typepad announced that they would be launching their own microblogging service called Typepad Micro. What is microblogging?  The term generally refers to lightweight blogging platforms such as Micro and Tumblr as well as services such as Twitter. As VentureBeat pointed out, "Blogging pioneer TypePad can’t take it anymore, as young and sprightly competitors Tumblr and Posterous get all the attention. So now it’s launching TypePad Micro, a

Apple, Lala, and the Growth of Streaming Content

A couple months ago, my mp3 player developed an unhealthy obsession with Journey’s "Don’t Stop Believing". It would turn on, regardless of the time of day or night, and play "Don’t Stop Believing" on repeat until I was able to hit it a few times and stifle its cry for attention. With the promise of a $150 price tag for repair from tech support, I decided to rough it and

November Search Market Share Update: Not quite the usual story

November is an odd time of the year.  In much of the US it’s starting to get cold and dreary, there tends to be more rain at least in the New England area, and the real cold weather is right around the corner.  November brought us odd times in search as well, with Halloween costume decisions far behind and no need to search for the Turkey recipe since mom always

Zhu-Zhu Pets: 2009’s Hottest Toy for the Holidays

Every holiday season, the retail world eagerly anticipates that year’s "it toy," the one item that sends parents on fruitless searches to every toy store in a 30-mile radius. This year, the winner appears to be the Zhu-Zhu Pet. These small, robotic hamsters have earned the top spot on many children’s lists and are being sold out across the country. With not enough Zhu-Zhu Pets to meet the demand, many

Where the Wild [Cell Phone] Deals Are (this Holiday season)

With the holidays almost upon us, shoppers are once again on the path to find the best available deals on this season’s "must haves". In the world of cell phones some notable additions to the usual suspects (iPhone anyone?) at the top of holiday gift lists include newcomers like Motorola Droid, its twin sister Eris (both exclusive to VZW), Palm Pre (exclusive to Sprint), HTC MyTouch 3G (from T-Mobile) as