Monthly Archives: November 2009

Who’s ready to bring clicks to bricks?

For years people have been asking the question “how does online behavior impact my offline sales?” The question has been asked so much so that an entire industry has been built around trying to find the answer. In comes Compete… Yesterday, Compete and Cannondale Associates, a marketing and sales management consulting firm, announced a partnership that gives marketers new insight into online to offline purchases.  For the first time, marketers

The "Easy to Read" Secret of Students

When I look back on my education, I can fondly remember the hours spent reading through the classic novels for English classes.  However, I would be lying if I said my classmates and I didn’t turn to Cliffs Notes for more interpretation as we read.  We were always curious about the analysis of things like Piggy’s glasses in "Lord of the Flies", and the depth of the available information for

Halloween: An Experiment in Retail Blitzing

If the Retail world sees the end of the year as the Triple Crown, Halloween would be the Kentucky Derby. It is the initial measure of shoppers’ purchasing power leading into the holidays, and companies are quick to be the first out of the gate with sales of costumes, candy, and decorations. Search behavior offers a unique perspective on how consumers use the online channel for Halloween shopping; being relevant

Dicing into Facebook Ads

If you are an advertiser who wants to drive large volumes of traffic to your site, there are two important things you are probably looking for:  reach and ease of implementing your campaign.  Facebook meets these qualifications.  It is currently the third largest site online with 125MM visitors in September and it is quickly approaching parity with the #1 and #2 publishers, Google and Yahoo.

"Game Over" for Wii?

When Nintendo first introduced the Wii in 2006, they did so with a lower price point than the competition and a focus on capturing interest from all demographics.  Demand for the Wii was so high that finding a Wii in a store was a rarity until earlier this year.  Since then, Nintendo has dominated in sales of consoles leaving both the Sony Playstation 3 (PS3) and the Microsoft Xbox360 in

Want a Tip about Podcasting? Digital 180 Speaks with Tippingpoint Labs’ Chief Strategy Officer

Digital 180, Compete’s online "TV" series, spoke with Andrew Davis.  Andrew founded Tippingpoint Labs with James Cosco in 2002.  Since the early nineties Andrew has been creating valuable content for companies like The Jim Henson Company, CNN, The Today Show and even MTV. Andrew spoke with Digital 180 about podcasting and what he sees as an evolution in podcasting.  "I think podcasting as a whole has kind off fallen off

More Castrol Traffic No Fantasy

For months, traffic to Castrol.com has trailed rivals, notably Shell.com.  That all changed in September, with the Castrol site reaching its highest traffic level in at least a year and pulling ahead of Shell.  The gains were unique to Castrol, so are not seasonal.  Not seasonal to oil at least"¦

Digital 180 Speaks with Espresso's Managing Director Marta Kagan

Digital 180, Compete’s online "TV" series, spoke with Marta Kagan, who leads Espresso’s growing Boston office.   As the outspoken voice behind The Secret Diary of a Bonafide Marketing Genius, Marta writes and speaks frequently about branding and advertising in the digital channel.  Her viral hit What the F**k is Social Media? has been translated into seven languages.