For years people have been asking the question “how does online behavior impact my offline sales?” The question has been asked so much so that an entire industry has been built around trying to find the answer. In comes Compete…
Yesterday, Compete and Cannondale Associates, a marketing and sales management consulting firm, announced a partnership that gives marketers new insight into online to offline purchases. For the first time, marketers will be able to see which digital marketing campaigns are actually delivering results. Specifically, the partnership will provide insight into the impact of online activities and media consumption (including search, ad exposure, sites visited, etc), on in-store purchase behavior and brand loyalty.
Drew is responsible for strategy and execution of marketing initiatives for Compete.com, including affiliate, blog, email, lead generation, paid search, and social media. Before Compete, Drew worked for office supply giant, Staples, Inc. where he had the opportunity to manage multiple online marketing channels for Staples.com, including affiliate, SEO/SEM, and comparison shopping engines. Follow Drew on Twitter or link him on LinkedIn.