Digital 180, Compete’s online "TV" series, spoke with Marta Kagan, who leads Espresso’s growing Boston office.Â Â As the outspoken voice behind The Secret Diary of a Bonafide Marketing Genius, Marta writes and speaks frequently about branding and advertising in the digital channel.Â Her viral hit What the F**k is Social Media? has been translated into seven languages.
Marta spoke with Digital 180 to provide tips about social media and marketing, including:
- What is the number one tip you have for people to use when getting started with social media?
- What is a good example of a specific brand that has done a good job getting into the social media conversation?
- What are some ways that people can measure the effectiveness of social media campaigns?
Visit the Digital 180 channel on YouTube for 3-minute insights from other leading digerati including the chief media and digital officer from Hill Holliday, the VP of Web Strategy at Upromise, and BabyAge.com President Jack Kiefer.
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