Digital 180 Speaks with Espresso's Managing Director Marta Kagan

Digital 180, Compete’s online "TV" series, spoke with Marta Kagan, who leads Espresso’s growing Boston office.   As the outspoken voice behind The Secret Diary of a Bonafide Marketing Genius, Marta writes and speaks frequently about branding and advertising in the digital channel.  Her viral hit What the F**k is Social Media? has been translated into seven languages.

Marta spoke with Digital 180 to provide tips about social media and marketing, including:

  • What is the number one tip you have for people to use when getting started with social media?
  • What is a good example of a specific brand that has done a good job getting into the social media conversation?
  • What are some ways that people can measure the effectiveness of social media campaigns?

Visit the Digital 180 channel on YouTube for 3-minute insights from other leading digerati including the chief media and digital officer from Hill Holliday, the VP of Web Strategy at Upromise, and BabyAge.com President Jack Kiefer.

Have a suggestion for the next interview?  Leave me a comment with who you’d like to hear from next on Digital 180.

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