2009 is BIG for Back to School: Staples and Office Depot See YOY Growth in Q3
September marked the beginning of the school year and the end of the Back to School Season for office supply retailers. Q3 sales figures have yet to be released, but if site volume is any indicator, online office supply retailers saw a year over year boom. Industry leaders, staples.com and officedepot.com, each saw huge gains — staples.com up 59% YOY to 23.7MM unique visitors (UVs) and officedepot.com up 21% YOY to 13.3MM UVs in Q3.
Natural search traffic seems primarily responsible for search growth as the share of natural search referrals for both sites is up (staples.com natural search share increased 17% to 83% and officedepot.com natural search share increased 25% to 77% of total search referrals).
Top 10 Gains In Monthly Unique Visitors
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Drew is responsible for strategy and execution of marketing initiatives for Compete.com, including affiliate, blog, email, lead generation, paid search, and social media. Before Compete, Drew worked for office supply giant, Staples, Inc. where he had the opportunity to manage multiple online marketing channels for Staples.com, including affiliate, SEO/SEM, and comparison shopping engines. Follow Drew on Twitter or link him on LinkedIn.