Sept Data is Live: 2009 is BIG for Back to School

2009 is BIG for Back to School: Staples and Office Depot See YOY Growth in Q3

September marked the beginning of the school year and the end of the Back to School Season for office supply retailers. Q3 sales figures have yet to be released, but if site volume is any indicator, online office supply retailers saw a year over year boom. Industry leaders, staples.com and officedepot.com, each saw huge gains — staples.com up 59% YOY to 23.7MM unique visitors (UVs) and officedepot.com up 21% YOY to 13.3MM UVs in Q3.

Traffic from the search engines contributed greatly to these gains — staples.com up 45% YOY and officedepot.com up 22% YOY in total search referrals.

 Total Search Referrals - Staples.com vs. Officedepot.com

Natural search traffic seems primarily responsible for search growth as the share of natural search referrals for both sites is up (staples.com natural search share increased 17% to 83% and officedepot.com natural search share increased 25% to 77% of total search referrals).


Top 10 Gains In Monthly Unique Visitors

Football, Fall Network Shows, Swine Flu, and Music Awards Top List

Top 10 Fast Movers September 2009

About Drew Fortin:
Drew is responsible for strategy and execution of marketing initiatives for Compete.com, including affiliate, blog, email, lead generation, paid search, and social media. Before Compete, Drew worked for office supply giant, Staples, Inc. where he had the opportunity to manage multiple online marketing channels for Staples.com, including affiliate, SEO/SEM, and comparison shopping engines. Follow Drew on Twitter or link him on LinkedIn.

Categories: Brand | Search

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