Digital 180 Speaks with Hill Holliday’s Chief Media and Digital Officer

Digital 180, Compete’s online "TV" series, spoke with Baba Shetty, chief media and digital officer at Hill Holliday. Baba provided insights into two successful digital campaigns:

Hill Holliday built an app called "Dunkin’ Run" based upon behavior they observed of people wanting to go to Dunkin’ Donuts. "We kind of took this kernel of a behavior that was already happening and built some technology around it "¦"

Baba also shared his perspective on a campaign for Liberty Mutual that focused on insurance, which involved creating a content hub containing stories, blog posts and films. "This was about creating content for people we want to engage with, before they were in market for insurance."

Visit the Digital 180 channel on YouTube for 3-minute insights from other leading digerati including the VP of Web Strategy at Upromise, BabyAge.com President Jack Kiefer, and the head of marketing from Visible Measures.

Have a suggestion for the next interview? Leave me a comment with who you’d like to hear from next on Digital 180.