Digital 180, Compete’s online "TV" series, recently caught up with Aboud Yaqub, the VP of Web Strategy of Upromise. Launched in April 2001, today Upromise is a major, private source of college funding contributions in America, with over 10 million members and nearly $500 million in member rewards.
If you are looking for tips and tricks to build and engage an online community Aboud’s insights are a "must see":
- The role of social media in building a loyal online community
- A recent example using Facebook to build engagement with the brand
- How to measure success using social media
Visit the Digital 180 channel on YouTube for 3-minute insights from other leading digerati including BabyAge.com President Jack Kiefer, Enfatico’s CEO Torrence Boone and the head of marketing from Visible Measures, Matt Cutler.
Have a suggestion for the next interview? Leave me a comment with who you’d like to hear from next on Digital 180.