Recently, Slate Magazine released an article comparing the coffee brews of Dunkin’ Donuts, Starbucks, and McDonalds. Surprisingly, the coffee shop whose biz is dedicated to coffee first came in last. Starbucks was the worst rated, next to McDononald’s, and Dunkin’ Donuts was the winner.
People are passionate about their coffee and the rivalry between Starbucks and Dunkin’ Donuts definitely runs deep. My first thought was that these results were impacted by marketing efforts and reach, but when looking at online engagement and traffic to each of their websites this is not the case. Starbucks.com is indeed the more engaging, not to mention it garners about 80% more UV’s than Dunkindonuts.com monthly.
What’s your take?
Drew is responsible for strategy and execution of marketing initiatives for Compete.com, including affiliate, blog, email, lead generation, paid search, and social media. Before Compete, Drew worked for office supply giant, Staples, Inc. where he had the opportunity to manage multiple online marketing channels for Staples.com, including affiliate, SEO/SEM, and comparison shopping engines. Follow Drew on Twitter or link him on LinkedIn.