July Highlights: Healthcare, Twitter Tools Climb

July data is live and there are tons of tasty data nuggets ready on compete.com! Healthcare is top of mind and “cash for clunkers” sent droves of people online to research how they could get the most bang for their rusty rides. Plus, the Twitter craze spells success for Twitter tools riding its coat tails.

Top Health Insurance and Physician Websites

On July 28th, Compete released a list of the top Insurance and Physician sites for June 2009. Over the past month, overall unique visitors (UVs) to Insurance and Physician sites increased by 3.5%, and the category saw a 7% traffic increase over June 2008. The top ten destinations in the category include physician rating sites – healthgrades.com and vitals.com – and insurance plan comparison services – ehealthinsurance.com and dentalplans.com.

President Obama’s healthcare reform is definitely helping fuel the fire. In fact, barackobama.com has received over 9% of all search traffic resulting from the keyword "healthcare" over the past 90 days. The buzz about the reform has also spurred an increase in online research of government-sponsored healthcare. As a result, medicare.gov received almost 1MM UVs in July.

Twitter Traffic Flat – Related Sites Going Strong

No doubt people are still tweeting out there and looking for real time news, updates, and information. However, traffic to twitter.com has flattened over the past few months while other Twitter related sites showed major growth.

Aggregator site Tweetmeme crushed it in July, ramping traffic by 85% month over month to 11.8MM UVs, suggesting that there is some real value in combing through the noise and offering consumable information. July traffic to Twitpic (up 9.6% to 4.6MM UVs) and bit.ly (up 20% to 5MM UVs) also grew in July, indicating increased adoption and usage of more Twitter related tools.

About Drew Fortin:
Drew is responsible for strategy and execution of marketing initiatives for Compete.com, including affiliate, blog, email, lead generation, paid search, and social media. Before Compete, Drew worked for office supply giant, Staples, Inc. where he had the opportunity to manage multiple online marketing channels for Staples.com, including affiliate, SEO/SEM, and comparison shopping engines. Follow Drew on Twitter or link him on LinkedIn.

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