Digital 180 with BabyAge.com President Jack Kiefer

Jack Kiefer, the founder, President, and CEO of BabyAge.com, has some interesting insights on the current trends in digital marketing after being in the game for many years. He shares his thoughts on the evolution of customer acquisition over the past decade, from AOL to shopping comparison to Google, and where it is heading now. BabyAge.com has also been able cut back on their search spend without seeing a drop in revenue by being more targeted with their approach.

For more digital marketing insights from various industry leaders, check out the Digital 180 channel and check back with the Compete blog for updates.

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