Jon and Kate Divorce Rumor Searches Soar, those for Britain’s Got Talent’s Susan Boyle Plunge

May search term biggest movers are here! What terms drove the greatest monthly query volume spike? Let’s take a look at the fastest growing (and declining) terms since last month to get a better idea of the trend in consumer search interest.


  • Rumors have surfaced around the divorce of Jon and Kate Plus 8 parents Jon and Kate Gosselin
  • Photos of the car crash that killed Nikki Catsouras on Halloween 2006 continue to plague her family
  • Kris Allen is crowned the winner of American Idol Season 8!
  • In preparation for Mothers Day, loving children were looking for poems and flowers for mom


  • As we get further from the most feared day of the year (Tax Day – April 15th), searches for the IRS and tax related software continue a steep decline
  • Susan Boyle wowed watchers of Britains Got Talent, but she lost her second in the spotlight
  • While fear of the swine flu hasn’t subsided, it’s started to take a back seat in terms of search incidence

With a new engine coming into play (Microsoft’s Bing launched in early June), what will be the impact on search term? Will top TV show searches still influence a good portion of the search term movement? Check back next month for the Fastest Moving Terms of June.