Digital 180 with J.D. Power’s Gene Cameron

The auto industry has seen many changes recently and J.D. Power‘s Gene Cameron spoke with the Digital 180 series to share his views on some of these developments. Gene also relates how ROI in the industry is evolving to include both shopping behavior and the purchase, as well as other advances he has seen of late.

For more observation and discussion about some of the latest marketing trends, watch the other Digital 180 videos and check back with the Compete blog for more interviews in the coming days and weeks.