Yelp Closing in on Citysearch

Every time I’ve been trying to decide on a new place to go with friends recently, someone has inevitably said, “Check it out on Yelp,” but rarely has anyone suggested that we use Citysearch too. This sentiment seems to be reflected in the web traffic, with the perennial leader in local restaurant/entertainment reviews no longer alone at the top.

Through the end of last year Citysearch held a significant lead, but Yelp has closed the Unique Visitors gap in early ’09 and already has Citysearch beaten out in several key engagement metrics.

Visitors to Yelp stay longer, view more content and come back more often – sounds like a recipe for success. We’ll keep an eye on this an see if Yelp can ride their dominant engagement to the UV lead in the coming months.