The New – Tagging Walkthrough

As you may have noticed, last week we rolled out some exciting new features and functionality on Over the next few weeks, our Product team will be writing a series of posts to shed some light on the new elements of the site, and walk through some specific usage scenarios to help you understand the value of the latest and greatest from We welcome any feedback you have, and invite you to email our product team directly at Today’s discussion addresses the new tagging system on the site.

What’s a tag?

A tag is essentially just a word-based label given to a "thing" by any user that is then viewable by all users. In the case of tags on, you’re tagging web sites with any label or description you think accurately describes the particular site for you.

Where do the tags on come from?

Put simply, the tags come from you. Anyone with a free MyCompete account can contribute tags to

What are the rules?

There are no real "rules" for what a tag can be. For instance, you might tag as "jobs", "professional-networking", "technology", and "b2b"; all the tags describe accurately, but represent different things to different users in different contexts. That’s okay: it is up to you to determine which tags make the most sense.

However, in an attempt to make tags as useful to as many users as possible, you’re only able to use A-Z, 0-9, and “-” for multi-word tags. One of the biggest problems of any tagging system is formatting the same tags in different ways (For example, Monster truck vs. Monster-truck vs. Monster Trucks). We’ve also compiled a list of words and terms deemed not "friendly" that cannot be added as tags.

We think our formatting rules are free enough to let you enter the tag you want without jeopardizing the usefulness of the entire system for the rest of the community.

Why would you want to do the work of labeling sites on

Good Question. First, as with any tagging feature, our system gives you a way to group and organize different things (sites) with exactly the meaning you want. For example, if you want to group all the New England car dealership sites together, you can.

Second, you can help shape the collective "folksonomy" (tags version of a taxonomy) of any tag group. You can watch as the size of individual sites rises and falls based on the crowd’s opinion of their relevance in the Tag Profile.

Using all the collective brainpower and efforts of all users should produce an accurate picture of how people view different web properties that a single user could never produce. It’s a "Wisdom of the Crowds" approach for website classification.

How do I add a tag?

From the Site Profile page you contribute tags in two ways.

  1. You can add new tags with the help of an autosuggest feature that returns both the most popular tags for the letters you’ve typed (blue) as well as some suggestions based on the previous Tags you’ve added (green – MyTags).
  2. You can vote up (+) an existing tags, or down (-) a tag you’ve already voted up.

Why are tags/sites different sizes and colors?

The size of a tag on the Site Profile page, or a site on the Tag Profile page reflects the number of times all users on have "voted" that tag-site combination up. Basically the bigger the tag, the more people "agree" that it should be in that category"

The green and blue are a quick way for you to distinguish both on the Site Profile page, and the Tag Profile page that tags you’ve actually interacted with. If you either added or voted up (+) a tag it will appear in green, if not it will appear in blue. On both pages you also have the ability to filter and see only the green tags you’ve interacted with.