Monthly Archives: March 2009

Getting Fit – A Discussion with Dr. John Ratey, M.D.

As marketers we want to, check that, we need to better understand consumers. Dr. John Medina provided his unique perspective on consumer behavior based on his knowledge as a developmental molecular biologist. Dr. John Ratey M.D., author of Spark – The Revolutionary New Science of Exercise and the Brain looks at consumers through another clinical lens. In these challenging times, with the unemployment rate at its highest since 1992, what