Wake Up and Smell the Roses: 1-800-Flowers Valentine’s Ad Effectiveness

Advertising on the web can be a thorny endeavor.  In the run up to Valentine’s Day, flower retailers all spent big on online advertising.  Compete analyzed 1-800-Flowers.com‘s Valentine’s Day ad campaigns to measure the sources of greatest impact.

Analysis revealed that AOL was the most effective publisher for 1-800-Flowers: consumers reached on AOL were 83% more likely to visit and 141% more likely to purchase than those reached on other portal homepages.

To download a free copy of Compete’s Valentine’s Day Ad Effectiveness study, visit www.compete.com/adeffectiveness.