February Fast Movers: Fast Food, Flower Power and a New Leader in Monthly Attention

Compete data from the year’s shortest month tells some interesting tales of love, speed, and the pursuit of sandwiches. Perhaps the biggest story, however, comes at the top. For the first time ever, Facebook overtook the top spot in Monthly Attention (time spent as a percentage of total time spent online by U.S. Internet users), commanding nearly 6% of all time spent online by Americans in the month of February. Good news for Facebook, but a tough defeat for dethroned Yahoo!. Looking at the graph below, it appears that Google is next in line to make the pass . . . we’ll keep our eyes on the story in the weeks ahead.

  • Flower Power: Clearly, sending flowers on Valentine’s Day is not going out of style any time soon. No shocker that the big flower sites saw a bump in February: ftd.com (5.3 Million visits) led the way, followed by proflowers.com (2.06 Million), 1800flowers.com (1.72 Million), and teleflora.com (942,000).
  • The Race is on!: Racing season kicked off with a bang with the Daytona 500 in mid-February. Some new sites rose quickly in the ranks, including pepsifantasyracing.com (955,293 visits), and nhra.net (714,981). Meanwhile, nascar.com visits (14.22 Million) were up 96% month over month.
  • Who said there’s no such thing as a free lunch?: After the success of Denny’s Free Grand Slam breakfast day, some other popular eateries followed suit. Quiznos made it rain sandwiches in February on millionsubs.com, resulting in over 2 Million visits to the site. Rival Subway got in on the action at subwayfreshbuzz.com, growing month over month visits by 323% to 1.07 Million, and Jack-in-the-Box piggy-backed its unconventional Super Bowl ad with free drinks, fries, and other tasty offers at hangintherejack.com (1.06 Million visits).

Interested in diving deeper on your own?
All of the data in this post is available with Compete’s Site Analytics and Ranked List tools, so dive headfirst into the data and let us know what else has changed!