So, where did the Facebook user fit into this ordeal? Did Joe College or my office cube mate really care? I would say they did.
During the period of time where media coverage was at its height, and Facebook’s CEO Mark Zuckerberg responded to the growing concerns, Facebook users were taking the time to read the Term’s of Use. In fact, traffic to this part of the site grew 237% W-O-W.
The negativity also seemed, for a short while anyways, to have an ill effect on the number of deactivations of Facebook accounts. Facebook users who began the deactivation process grew 35% W-O-W in this same week in February (2/15 — 2/21) — the week that captured all the buzz. This accounted for 0.5% of all Facebook users, up 30% from the week prior.