Yearly Archives: 2008

The Impact of a Weakening Economy on Online Travel

Given the severity of the problems in other markets, less mainstream attention has been placed on the state of the travel industry. Compete analyzed online activity within the air and hotel categories to identify if shifts are taking place in consumer interest in these products. The findings show a clear decline in online travel research activity, with actual booking and purchase activity also trending downward. Air and hotel shopper volumes

Department Store Pre-Holiday Traffic Up; Kohls Connecting Online & Offline Channels

I’m lucky. Or, at least I feel like I’m lucky. I don’t have to battle the lines, crowds, and traffic associated with holiday shopping. You see, I have several siblings that love to shop. So, with some careful planning I can deftly delegate all shopping off to each of them. I’m the idea guy. I come up with the gift — they get it. As much as the holidays seem

Want My Lease? Here, Have It!

Type in "transfer lease" or "trade lease" into any search engine and two sites come up as the most prevalent: and These sites have become more commonplace as people struggle in the tough economic times to bail out of their pricey leases. Without such companies, individuals are forced to either pay off the entire contract balance or enter upside down into a new vehicle based on the unpaid

Could the Blackberry Storm's Momentum Challenge iPhone Interest?

On Friday, the much-anticipated Blackberry Storm went on sale. Like many other recent Smartphone releases, the touchscreen, media player, and web-browsing features led to comparisons with the iPhone 3G. Sales figures were not available at the time of this post, but we did get a sense of the online interest for the Storm versus the iPhone by looking at the number of people who researched the devices on the carrier

Credit Karma Uses Advertising Model to Take on Subscription Model in Credit Score Monitoring

According to the 2007 Online Banking Report, approximately one in three US adult consumers monitors or checks their credit score in some form or another. A search on Google shows a competitive landscape with dozens of affiliates offering virtually the same product. Each site has "FREE" in bold letters, but upon closer inspection the score is usually only free if you enroll in a credit monitoring service. In this margin-rich

The Changing Face of Retail: An Interview with Retail Veteran Dan Stanek

It wouldn’t surprise you if I said that this holiday shopping season is expected to be weak. But would you be taken aback if I said that there is a fundamental shift in consumer values underway that may have a lasting impact on retailers? If your eyebrows are raised, listen up. What changes are you observing in consumer values? What I am seeing is the pendulum swinging away from the

YouTube Search: A Whole New Video Game

With Google‘s announcement last week that it would begin showing sponsored results for video searches on YouTube, a lot of advertisers and producers have begun to consider a new opportunity to tap into the web’s largest pool of online videos and viewers. YouTube has long been acknowledged as the far-and-away frontrunner in online video, with close to 63 million US-based visitors in October 2008, according to Compete. Less well-known has

The Mobile Application Rush: Is the iPhone Really Leading the Way?

The Apple iPhone’s Application Store is considered an innovative step forward in creating a true convergence device. Although mobile apps are not new, from the T-Mobile G1 to the Blackberry Bold, everyone is hopping on the bandwagon. But are iPhone owners really interested in mobile applications any more than other Smartphone users, or is it just hype? To find out, I looked at some survey data from Compete’s new Smartphone

Behold the Power of

What would you give for one day of Google eyeballs? What would it be worth to you to have one single ad running on Google’s oh so sparse and much hailed homepage? My guess, that for better or worse, many an online marketing department would be more than happy to open up the purse strings for a shot at this opportunity. Funny thing happened back in late October. The first

October Search Market Share: Query Volume Breaks 10b Mark, Windows Live Search Edges Ahead

October, 2008 was a raucous month for America and search markets. Upheaval in the financial markets, showdowns in politics and hallows on Halloween all contributed to unprecedented query volume. Collectively, the top search engines broke 10 billion query mark for web searches. Not much changed, though, in terms of how the search engines performed individually last month. There was some minor jostling between Yahoo! and Windows Live Search and Google

Are Weddings Good for the Economy?

I am constantly buying wedding gifts. It seems like every time I check my mail, another wedding invitation is waiting for me. As a veteran wedding gift shopper, I have my routine down pat. My biggest piece of advice is to shop early to ensure that you have plenty of gift options to choose from. Understanding your choices is important, so the first thing I do is check out the