A Discussion with Brain Expert Dr. John J Medina
At first glance, interviewing a developmental molecular biologist might seem unusual for the Compete blog. After all, what does the discipline have to do with marketing? It turns out to be very significant. The 12 brain Rules that Dr. John Medina identifies in his book are directly relevant for marketers. As Garr Reynolds put simply in my interview with him: ""¦.his ideas will change the way we all work and
Top Compete Blogs and Searches of ’08
Another successful year is coming to a close for the Compete Blog and we felt it was appropriate to take a look back at the events that shaped our world this year, and subsequently shaped our blog. The following list compiles the top blog post for each month of ’08. Top Monthly Compete Blog Posts ’08 January Sink or Swim? The Top Moving Sites Of 2007 February Start Your Engines:
Portable Gaming Systems: Is Nintendo or PlayStation Winning This Round?
Through Black Friday and Cyber Monday, we heard a lot about the phenomenal popularity of the Nintendo Wii this holiday season. But are shoppers also showing interest in the smaller cousins of the consoles: portable gaming systems? And who is winning that battle for consumer interest? Sony PlayStation and Nintendo are the major players in this market – with the PSP and the DS, respectively. To get a read on
Happy Holidays from Compete.com!
Apple’s Secret Holiday Weapon: A Redesigned Macbook Pro
A lot has been written about the phenomenal success of the iPhone, but another Apple product line, the Macbook, has been booming in the background. Macbook sales have skyrocketed over the last 2 years: Apple sold 1.675 million laptops in their fiscal Q4 2008, up 70% over the same period in 2006. This holiday season, Apple appears poised to capitalize on this tremendous sales growth with a new line of
November Search Market Share: Yahoo Officially Below 20%; We Debut Paid Search
November in America. We got elections, Thanksgiving and the kickoff of the holiday shopping season with Black Friday and Cyber Monday. All contributed to query growth this year, with the top search engines maintaining the 10b query record set the month before. November’s 1% increase in query volume reflected Obamania, widespread anxiety over economic turmoil and bargain searching galore. That might not seem like a big increase, but consider that
People will still buy GM cars: Fact or Fiction?
No matter the resolution to the current state of the auto industry, the impact of a bailout on car buying behavior is much debated. Clearly people are concerned based on the traffic to gmfactsandfiction.com. With nearly 180,000 unique visitors in November; a 3000%+ increase over October. How are people finding out about this site? In the chart below we can see that 3 of the top 10 sites referring people
Who is More Efficient: GM, Chrysler or Ford?
Regardless of whether the Big 3 automakers survive as is, get loans or seek bankruptcy protection, they will need to operate more efficiently. Advertising is a huge portion of their operating costs and therefore is a key place to focus efficiency improvements. One very basic, yet powerful, way to measure ad effectiveness is by comparing ad dollars spent to the number of in-market shoppers the advertising generates. The result (dollars
You Better Watch Out, Best Buy, Walmart Is Coming to Town
Recession doesn’t seem to be having much of an impact on the market for high-end TVs. According to a recent survey by Consumer Reports, 23% of respondents said they plan to purchase an LCD or plasma TV this holiday season. It’s likely that some of the demand for these HDTVs is driven by the good deals right now. Price-conscious consumers may not be changing what they’re shopping for, but they
Amazon.com is Fueling a Strong December for Online Retailers
Whether you’re an analyst, economist or a just a red-blooded American consumer, your eyes are probably fixed right now on the retail industry. We’re all looking for a glimmer of hope that consumer spending during the holidays will survive the credit crunch, sputtering equity markets and corporate downsizing. And now that we’re officially half-way through the holiday retail season, what better time to see how retailers are faring online this
Top 10 Biggest Winners and Losers This Holiday Season
All retailers rely heavily on the holiday season to boost their sales – with more and more of these sales now taking place online. According to a recent report by Internet Retailer, publicly traded companies saw their online sales grow by a collective 21% in the 3rd quarter. Below is a list of the Top 10 biggest winners and losers so far this holiday season in terms of attracting traffic