A quick comparison of traffic trends to the Barack Obama and John McCain‘s websites in the closing weeks of the race shows a surge of support for Obama last week versus only a modest gain by McCain. For the week ended November 1st, nearly 4.9 million people visited Obama’s website, a 60% rise over the previous week, and twice the level Obama reached on the heels of his August convention speech. McCain saw just a 9% increase in his site traffic last week to 1.4 million, meaning that in the final week of the race, McCain finally reached the level of traffic he enjoyed after announcing Sarah Palin as his running mate.
A political unknown only a couple years ago, Obama succeeded in defeating the Clinton machine in the primaries and the GOP’s standard bearer last night, in part, thanks to his skillful leveraging of the Internet to connect with voters and marshal their support.
Congratulations to President-Elect Obama who in January will be sworn-in as our nation’s 44th President.
Click here to download the weekly traffic data shown above.
As VP of Retail and Consumer Products at Compete, Matt Pace is responsible for leading a team of client services professionals who deliver digital intelligence and insights to clients in the retail and consumer packaged good industries. Before Matt joined the Compete Team he was a CPA and senior auditor with Deloitte & Touche. Follow Matt on Twitter @mattpace.