A quick comparison of traffic trends to the Barack Obama and John McCain‘s websites in the closing weeks of the race shows a surge of support for Obama last week versus only a modest gain by McCain. For the week ended November 1st, nearly 4.9 million people visited Obama’s website, a 60% rise over the previous week, and twice the level Obama reached on the heels of his August convention speech. McCain saw just a 9% increase in his site traffic last week to 1.4 million, meaning that in the final week of the race, McCain finally reached the level of traffic he enjoyed after announcing Sarah Palin as his running mate.
A political unknown only a couple years ago, Obama succeeded in defeating the Clinton machine in the primaries and the GOP’s standard bearer last night, in part, thanks to his skillful leveraging of the Internet to connect with voters and marshal their support.
Congratulations to President-Elect Obama who in January will be sworn-in as our nation’s 44th President.
Click here to download the weekly traffic data shown above.
As VP of Millward Brown Digital’s financial services, retail and consumer products practices, Matt is responsible for vertical growth and strategy and the delivery of digital insights and best practice marketing consulting to leading Fortune 500 advertisers. Follow Matt on Twitter @mattpace.