The recent economic turmoil is poised to make this holiday season a downer for many retailers who had hoped to end the year on a positive note. Each week through the end of the year, Compete will be tracking which retail products are drawing the most online interest from shoppers. A look at the leading products from this past week suggest that while consumers’ budgets will be pinched this year, certain products, such as video game consoles will be as popular as ever.
Highlights for the Week of October 19-25
- Led by the Nintendo Wii console, video games made up the majority of the most coveted items online last week. Nearly a quarter million people shopped online for a Wii last month. The three leading consoles and their related games made up 6 of the top 10 as well as half of the top 20.
- Aside from the traditional gaming systems, the Leapster, an educational handheld gaming system continues to be popular. Other electronic devices, notably iPods and GPS devices, fared quite well too.
- Online interest in the High School Musical 3 soundtrack jumped 256% from the prior week in the lead-up to the film’s theatrical release last weekend.
- Interestingly enough, the top DVD last week doesn’t even come out for another month.
Too see which movie I’m talking about, as well as the rest of the 25 hottest products last week, visit Compete’s Data Hub. Don’t forget to check back every week for updates. Will anything top Nintendo Wii? Will Elmo Live be the next Tickle Me Elmo or just the next Tickle Me Cookie Monster? Stay tuned.