Could the Blackberry Storm's Momentum Challenge iPhone Interest?
On Friday, the much-anticipated Blackberry Storm went on sale. Like many other recent Smartphone releases, the touchscreen, media player, and web-browsing features led to comparisons with the iPhone 3G. Sales figures were not available at the time of this post, but we did get a sense of the online interest for the Storm versus the iPhone by looking at the number of people who researched the devices on the carrier
Credit Karma Uses Advertising Model to Take on Subscription Model in Credit Score Monitoring
According to the 2007 Online Banking Report, approximately one in three US adult consumers monitors or checks their credit score in some form or another. A search on Google shows a competitive landscape with dozens of affiliates offering virtually the same product. Each site has "FREE" in bold letters, but upon closer inspection the score is usually only free if you enroll in a credit monitoring service. In this margin-rich
The Changing Face of Retail: An Interview with Retail Veteran Dan Stanek
It wouldn’t surprise you if I said that this holiday shopping season is expected to be weak. But would you be taken aback if I said that there is a fundamental shift in consumer values underway that may have a lasting impact on retailers? If your eyebrows are raised, listen up. What changes are you observing in consumer values? What I am seeing is the pendulum swinging away from the
YouTube Search: A Whole New Video Game
With Google‘s announcement last week that it would begin showing sponsored results for video searches on YouTube, a lot of advertisers and producers have begun to consider a new opportunity to tap into the web’s largest pool of online videos and viewers. YouTube has long been acknowledged as the far-and-away frontrunner in online video, with close to 63 million US-based visitors in October 2008, according to Compete. Less well-known has
The Mobile Application Rush: Is the iPhone Really Leading the Way?
The Apple iPhone’s Application Store is considered an innovative step forward in creating a true convergence device. Although mobile apps are not new, from the T-Mobile G1 to the Blackberry Bold, everyone is hopping on the bandwagon. But are iPhone owners really interested in mobile applications any more than other Smartphone users, or is it just hype? To find out, I looked at some survey data from Compete’s new Smartphone
Behold the Power of google.com
What would you give for one day of Google eyeballs? What would it be worth to you to have one single ad running on Google’s oh so sparse and much hailed homepage? My guess, that for better or worse, many an online marketing department would be more than happy to open up the purse strings for a shot at this opportunity. Funny thing happened back in late October. The first
October Search Market Share: Query Volume Breaks 10b Mark, Windows Live Search Edges Ahead
October, 2008 was a raucous month for America and search markets. Upheaval in the financial markets, showdowns in politics and hallows on Halloween all contributed to unprecedented query volume. Collectively, the top search engines broke 10 billion query mark for web searches. Not much changed, though, in terms of how the search engines performed individually last month. There was some minor jostling between Yahoo! and Windows Live Search and Google
Are Weddings Good for the Economy?
I am constantly buying wedding gifts. It seems like every time I check my mail, another wedding invitation is waiting for me. As a veteran wedding gift shopper, I have my routine down pat. My biggest piece of advice is to shop early to ensure that you have plenty of gift options to choose from. Understanding your choices is important, so the first thing I do is check out the
Are Consumers Satisfied with Online Banking?
It is undeniable that consumers are increasingly living their lives online. From buying a book, to viewing a photo, to posting a tweet through the use of Twitter, individuals are turning to the internet for a myriad of reasons. Financial services is certainly not immune to this digital migration. While it is clear that online banking usage and adoption is growing, it is less obvious how consumers view their current
Happy 2nd Anniversary, Google Docs & Spreadsheets
Two weeks ago, Google Labs announced new gadgets integrating Google Docs & Spreadsheets with GMail, just in time for the 2nd anniversary of the web-based productivity tools. The move may leverage GMail’s growing user base and facilitate growth at Docs & Spreadsheets as it inches closer to meaningful competition with MS Office, which dominates the productivity software market. Microsoft came out defending its turf the next day with a slick
Hotspots: How Consumers Choose Where to Make the Connection
AT&T has been expanding its wi-fi footprint in 2008. Last week, AT&T announced that it was buying Wayport, a wi-fi service provider. Back in February, the telco became Starbucks’ new wi-fi partner, providing access in thousands of U.S. locations. With more and more wi-fi enabled devices in consumers’ hands – from laptops to smartphones to portable gaming consoles – the race is on to become the provider of choice. What