These are challenging and turbulent times for the wireless industry. As mobile phone ownership approaches saturation, both carriers and device manufacturers need to attract new subscribers from competitors while retaining their existing customer base. In the current economic climate and on the verge of holiday shopping season, understanding how and why wireless consumers do what they do is more important than ever.
To help marketers navigate this challenging landscape, this Tuesday Compete and Google are teaming up to bring you Wireless Shoppers, a webinar about how consumers shop for phones and wireless service.
A key finding in Wireless Shoppers is how vitally important the internet has become as a channel for research and communication with wireless consumers. More than 75% of consumers use only the internet or a combination of online and offline resources to learn more about mobile devices and services. Just 22% of consumers are relying solely on offline information to make their purchase decisions.
Join us on Tuesday, October 28th at 2:00 pm EST, as Karen Parker, Managing Director of the Telecom and Media practice here at Compete and Sara Kleinberg, Head of Industry Marketing at Google, present research on:
- How internet research plays into the decision making process of online and offline buyers
- How to reach high value consumers online and boost average revenue per user
- How carrier and mobile device manufacturer brands influence consumers’ research process and decision to buy
- How quickly consumers make purchase decisions about wireless devices and services, and how you can reach them at the right time
Please click here to sign up for Wireless Shoppers.