One of the more interesting ways to use Compete data is to highlight the shifting web-wide trends in online consumer interest, and September proved to be no exception. With major hurricanes at the beginning of the month, the economic turmoil at the month’s end, and the NFL season in gear all month long, many of the fastest-growing sites had to do with weather, government, or the NFL:
- First Gustav, then Hanna, and then Ike had weather, local and gov. sites buzzing: Interest in the hurricanes pushed three sites onto the top movers list – stormpulse.com, khou.com, and fema.gov.
- Bye Bye Weekend Warriors: With football back in full swing, NFL.com has now become the weekend hangout – illustrated nicely by a spike in reach on the weekends to NFL.com.
- Bailout buzz ended the month in a flurry: House.gov, Senate.gov, and fdic.gov got the nations attention when debating the bailout for the country’s ills.
- Are you still watching football? NFL.com ruled vs. the debate at House.gov and Senate.gov when looking at reach for those sites during the critical –bailout weekend.
- If all that wasn’t spooky enough: Halloween costume sites grew at a faster seasonal pace than expected. Check out halloweenexpress.com (219%+) and buycostumes.com (180%+) for the latest and greatest data on trends to those sites.
This analysis was all done using Compete Product – Ranked lists! For the entire list of sites you’re interested in (up to 500,000) Compete Ranked lists can show the month-over-month change for any metric you choose. Take advantage of Compete Pro and conduct your own analysis. Then dive in deeper to find out if these movers saw consistent growth, or an event driven spike with Daily Reach or find which sites are getting the most for their money through our newest Compete Pro procuct – Referral Analytics
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Gregg Poulin is a General Manager at Compete. Gregg spends his time at Compete ensuring information is available to the masses. Before Gregg joined the Compete Team he sold womens' shoes and coffee machines online. Gregg hopes to one day be a toll taker or chief hamburger flipper. Follow Gregg on Twitter @greggpoulin or connect with him on LinkedIn at http://www.linkedin.com/profile/view?id=4373891&authType=name&authToken=TdwV