Monthly Archives: September 2008

Do Any Financial Services Marketers Really Do a Good Job in Marketing to Their Customers?

We recently had the pleasure of interviewing Bryan Stapp, former CMO of Quicken Loans and currently Chief Marketer of his firm Loud Amplifier Marketing. In our interview, Bryan discusses the key challenges online financial services marketers are currently facing, how to leverage online and offline marketing, and even what playing in his band has taught him about marketing. In your opinion, what are some of the key challenges for today’s

Are You Ready for Some Football? Not Really, but at Least My HDTV Is!

Not long ago, I bought a brand new 46" LCD HDTV just in time for football season so I could see every individual blade of grass swoosh by as my beloved Patriots went for touchdown after touchdown. And then"¦ well, you all know what I’m talking about, so I don’t need to repeat it here. Still, football season has just begun and I still have an HDTV hanging on the

OTA Search Share: Expedia Leading the Way

It’s hard to think of an online consumer offering that doesn’t rely heavily on search, and travel is no exception. With economic factors making consumers more price-conscious than ever, travelers are looking for good deals more and more, making search an integral traffic driver for Online Travel Agencies (OTAs). Expedia is the class of the industry when it comes to search though, with a 26% share. This means that they

August data is live — School and sports related sites soar

August data is now live on Compete.com! August data is now live on Compete.com! See what’s changed for the sites you care with Compete’s Site Analytics and Ranked Lists tools. One of the more interesting ways to use Compete data is to highlight the shifting web-wide trends in online consumer interest, and August proved to be no exception. With School coming back in session, and the Olympics happening throughout the

Staycation Nation: Destination Tourism at Home

Remember Summer? Beaches, barbecues, and family vacations dot the quintessential version. This year, though, something changed and the term "staycation" entered mainstream vernacular. A staycation is loosely defined as a vacation spent at home or in one’s home state due to prohibitively high transportation costs. To measure staycation demand in Summer ’08, Compete looked for U.S. consumers who were researching on destination and tourism websites for the same state in

Fidelity's Fresh Approach to Retirement Marketing

As this country’s Boomer generation enters into their 60′s many are looking forward to retirement. In turn, investment firms are looking to attract the attention and dollars of these individuals as they try to solidify their financial situation before leaving the workforce. It is no surprise that Fidelity, one of the nation’s leading institutions, has gone to innovative lengths to attract those individuals approaching retirement. One such campaign is the

Nordstrom Continues to Impress

In the battle of high end apparel retailers, Nordstrom is really starting to separate itself from the pack. When looking at Nordstrom, Bloomingdales, Saks Fifth Avenue, and Neiman Marcus from an online perspective, there really is no competition. Nordstrom recently revealed that they did $169 million in online business the second quarter of this year, a 15% increase from their 2Q 2007. Let’s take a look at how this compares

Battle for the Online Box Office: Fandango and MovieTickets

One of the small conveniences of the internet that I really enjoy is being able to order movie tickets online. Over the summer, I noticed that almost whatever site I visited to learn about a movie and look at show times eventually took me to one of two places to buy tickets: fandango.com or movietickets.com. It seemed like I saw both pretty frequently, so I took a look at compete.com

July Online Video Market Share: YouTube Marches On, Crackle Gets Major Push From Minisodes

July is named for Julius Ceaser, and like that Roman Emperor, YouTube "saw and conquered" the world of online video again a month ago. The undisputed leader of online video claimed 49% share of video viewing visits, up 1.3 percentage points versus June and 8.1 versus a year earlier. July was also the second time that YouTube overtook MySpace in terms of US-based unique visitors at the domain level. The

The "New" Facebook: Learning From Old Mistakes

A few weeks ago, I logged on to Facebook to see if any of my friends had dared to challenge me in another game of word twist. As was expected, due to my unprecedented dominance in the game, no one had. What was not expected, however, was an inconspicuous link at the top of the page telling me to try the "New" Facebook. So, I decided to check it out.

Where Have All the Clickthroughs Gone?

Marketers invest a significant amount of time and money in online marketing campaigns aimed at delivering positive post-click advertising experiences. However, less than 1% of ads get clicked on and 95% of those clicks never lead to a sale. In fact, post-click experiences vary so widely in the same market, it’s likely that one competitor is converting more than five times as many customers than other competitors in the space.