2008 has been a year of unprecedented change in the automotive industry: with declining new vehicle sales, tightened credit markets, and rapidly changing fuel prices, it’s clear that consumer demand shifted.
- Consumer automotive demand was down 25% in August from its 2007 level
- Demand was down 37% from its August 2006 level
These changes require a renewed focus on managing marketing resources effectively — in particular, your media dollars — in order to maximize ROI.
In conjunction with Automotive News analytics evangelist Avinash Kaushik will lead a discussion on how to use Google Analytics to help address the fresh challenges facing automotive brand marketers. As someone who has heard Avinash speak you won’t want to miss it!
Want more Avinash insights? Check out my interview with Avinash.
Webinar Date and Time
October 15, 2008
9:00am PST / 12:00pm EST