July Online Video Market Share: YouTube Marches On, Crackle Gets Major Push From Minisodes

July is named for Julius Ceaser, and like that Roman Emperor, YouTube "saw and conquered" the world of online video again a month ago. The undisputed leader of online video claimed 49% share of video viewing visits, up 1.3 percentage points versus June and 8.1 versus a year earlier.

July was also the second time that YouTube overtook MySpace in terms of US-based unique visitors at the domain level. The previous occasion was April, 2008.

Over the past two years, YouTube steadily approached MySpace, building enormous momentum from a base of 20 million UV’s. Since it caught up with MySpace in February, 2008, YouTube’s surge has leveled around 60 million UV’s.

At the other end of the Top 20 ranking, Blinkx and Crackle made some incredible jumps, although minor in the grand scheme of online video. Blinkx was up 1,036% versus a year ago, claiming 16th place in July.

Crackle was up 839%, at the 17th spot, helped along by the popularity of its "Minisodes Network," which features old network TV shows like "I Dream of Jeannie" and the original "Charlie’s Angels", repurposed into fast-paced, 5-minute shorts for the web.

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