Monthly Archives: July 2008

Moviegoers Online: The Wisdom of Crowds and the Web

With the summer blockbuster season officially underway, audiences can expect to see more movie marketing campaigns appearing across all types of media. As an avid Internet user who is behind on my theatre-going, I wondered how people engage with online content around a film and how it might figure into their decision-making process about what to see. To try to answer this question, I looked at the patterns around three