Spend a few minutes on YouTube, and it’s easy to find the videos most popular among users of the site. While looking at what viewers watched is indeed interesting, looking back a step to see what visitors to the site actually wanted to watch (evidenced by what they searched for), provides an unfiltered peek into users intentions for visiting the site.
The list below shows the top 40 terms visitors to YouTube searched for on the video sharing website in June. Although YouTube’s Community Guidelines state that the site is "not for pornography or sexually explicit content," apparently a large percentage of YouTube’s audience has yet to get the message, or remain undaunted in their quest to find such material on the site.
Also interesting: music videos command the majority of the top searches. 28 of the top 40 terms searched on YouTube in June related to either a musician (if you can call some that) or a song title. While the record labels have created popular channels on YouTube, pirated videos continue to command a significant amount of total views. R&B artist Rihanna’s popular "Take a Bow" video, for example, has been viewed over 15 million times on the Universal Music Group channel. That accounts for just 40% of total views of the video on YouTube.
As VP of Millward Brown Digital’s financial services, retail and consumer products practices, Matt is responsible for vertical growth and strategy and the delivery of digital insights and best practice marketing consulting to leading Fortune 500 advertisers. Follow Matt on Twitter @mattpace.