Barack Obama heads into the general election with several key advantages over John McCain, not the least of which is his campaign’s deep pockets and proven ability to raise millions at the drop of an email.
Last week Obama reversed his position on public campaign financing, opting instead to go it alone. Yesterday I had the opportunity to discuss this and other issues surrounding the Obama campaign on the Fox Business Channel‘s Money for Breakfast program. Here is the video of the segment:
As VP of Millward Brown Digital’s financial services, retail and consumer products practices, Matt is responsible for vertical growth and strategy and the delivery of digital insights and best practice marketing consulting to leading Fortune 500 advertisers. Follow Matt on Twitter @mattpace.