Top YouTube Searches: Hip-Hop and Sex

Those worried that our country is swiftly going to hell in a hand basket will find little comfort in the list below.

In just over two years, YouTube has skyrocketed in popularity to become a dominant part of our popular culture. Over 62 million Americans, or 1 in 3 people online in the U.S., visited YouTube in March. What types of videos are all these people looking for on the site?

The table below lists the 10 of the 25 most popular search terms on last month. In addition to the prevalence of sex related terms, YouTube is used by many as a convenient way to view music videos on-demand. In essence it’s an inexpensive, albeit limited, version of iTunes.

Follow the link to see the complete list of top YouTube search terms in March, and while you’re there, be sure to check out other interesting data Compete has made available on our recently launched "Data Hub.”

About Matt Pace:
As VP of Millward Brown Digital’s financial services, retail and consumer products practices, Matt is responsible for vertical growth and strategy and the delivery of digital insights and best practice marketing consulting to leading Fortune 500 advertisers. Follow Matt on Twitter @mattpace.

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