Monthly Archives: March 2008

Find Compete.com's pot-of-gold this St. Patrick's day (no Leprechaun catching required)

With our headquarters sitting in the middle of Boston, it’s hard to wander the city today without catching the aroma of corn beef, the sound of distant bag pipes or the sight of greens ranging from forest to lime. While we can’t share the entire experience with our site visitors, we can celebrate with a little green: money. In celebration of St. Patrick’s day, Compete is bringing back it’s Two-for-One

Who's tuned into online video?

Gone are the days when the Internet was for checking email or searching for the meaning of the word "doppelganger". Now booking vacations, paying bills and shopping are every day online activities for most people. With such an abundance of things to do on the Internet, many companies find themselves challenged to keep their customers interested and engaged. One of the new and cool things you can do online that’s

Taking it Off: SUBWAY's 10-year Crusade

This is the time of year that visions of sugarplums turn to scary thoughts about waistlines. My gym is currently overflowing with loud (and sweaty) people hoping to be among the "biggest losers" in the contest of the month. For the past decade, the SUBWAY® restaurant chain has tried to stand out in the crowded fast-food market by striking a low-fat eating chord with consumers. SUBWAY, is celebrating "10 years

Chevrolet vs. Toyota"¦Online Activity Heats Up

Toyota is closing on Chevrolet as the top brand in the US automotive market. Can Toyota’s web site be contributing to their success? Based on Compete’s Website Engagement Study, the answer is yes. A look at traffic shows that Toyota was consistently ahead of Chevrolet in the number of people visiting their site until the October Malibu launch. The heavy marketing push for Malibu drove traffic increases of 30% and

New Unit, TNS Media, Pushes Boundaries of Digital Intelligence

Thank you for all the well-wishes following the announcement that Compete was acquired by TNS. In a recent post, we hinted that the year was about to get even more exciting for Compete! Earlier today it was announced that Compete is becoming part of a new entity within TNS called TNS media, alongside TNS Media Intelligence, TNS Media Research and Cymfony. Dean DeBiase has been appointed Chief Executive Officer of

Get Naked with Matt McGowan (Incisive Media, VP of Marketing)

We’re just 7 days away from the SES NY the next Search Engine Strategies conference. The show runs from March 17-20th in New York City, and what better way to celebrate than to interview Matt McGowan, Vice President of Marketing for Incisive Media’s Interactive division? Matt is spending more and more time taking properties like ClickZ and Search Engine Watch global, so he is rapidly acquiring a great sense for

February Search Market Share: Google hits LXX as Microhoo gets boring

February is a critical time of the year for me personally. I have a lot on the line. Not only is February the month when Saint Valentine, the patron saint of Hallmark comes around, but it also happens to be the month of my wife’s birthday, and my mother’s birthday. Ouch! That is a lot of opportunity for trips to the dog house to come my way. Fortunately, I made

February Top Social Networks – Make way for the new guys

Earlier this week, Facebook founder Mark Zuckerburg made Forbes list of the World’s Richest Men. Facebook certainly had more ups than downs in 2007, but can the site continue its rapid growth into 2008? Where’s MySpace and what else is going in the social web? It appears that the real movers in and shakers in 2008 weren’t moving much in early 2007. For the big players in the space, February

Which financial services companies are most attractive to Hispanics?

Much has been said about the influence of the Hispanic vote in the contentious presidential primaries. However, battling for Hispanics is nothing new to financial services marketers; they’ve been vying for the attention and a larger share of wallet from this important segment for a long time. Most major brands offer bilingual websites, for example GEICO and Bank of America, as well as specialized products and services, some of which

Check out February Data on Compete Site Analytics!

You’re in luck – February data is now live on Site Analytics!

Can Wireless and Home Phone Plans Peacefully Co-exist?

These days, cell phones are a way of life. You can’t walk down any street in America without seeing someone texting up a storm or discussing a deal on their Bluetooth headset. More and more people are using their mobile phones for what they would have used a home phone for a decade ago. Just this morning the Pew Internet Project released a study that concluded that the cell phone