Thank you for all the well-wishes following the announcement that Compete was acquired by TNS. In a recent post, we hinted that the year was about to get even more exciting for Compete!
Earlier today it was announced that Compete is becoming part of a new entity within TNS called TNS media, alongside TNS Media Intelligence, TNS Media Research and Cymfony. Dean DeBiase has been appointed Chief Executive Officer of TNS media, overseeing all North American operating units. You can click here to read the press announcement that went over the wire this morning.
With today’s announcement we’re pushing the boundaries of digital research and media measurement capabilities. Global clients and partners will have one stop shopping for comprehensive insights into consumers’ online and offline behavior and attitudes. We already had the most clickstream data in the industry and now the TNS consumer panels extend our advantage over the other digital research companies. Stay tuned for new product announcements that will rock the foundations of marketing with innovative new digital intelligence.
From the start, the Compete vision has always been to become the number one digital intelligence company in the world. TNS has tens of thousands of clients across 80 countries. That’s a nice global platform to be a part of.